The Consumer Advocate that converts in the short term with an eye for the longer term vision and strategy:
Simplify and help homebuyers navigate the Morty platform, the mortgage process and their home purchase.
Field warm/inbound engagements and questions from new leads, and maintain the relationship until they are Making an Offer or In Contract and ready to transact on their mortgage.
Help consumers get out of their own way. Countless homebuyers make purchase and mortgage decisions based upon lack of preparation and misunderstood or limited information.
Provide all other active users with the info and expertise to help point them in the right direction within the mortgage ecosystem, even if they are not a fit for Morty.
Provides the customers with valuable information and knowledge (Can monetize in the future)
Opens the possibility to referrals
Online Reviews help drive conversion, can come from people at any stage of the User Journey
Practice proactive Sales Conversion where you are constantly working to identify new opportunities. Consider the following:
How do we expand our Core Target Audience?
How do we increase conversion within segments we already service well?
How do we increase conversion in low performing segments of the existing lead base?
How do we bring in more customers via new channels?
